One of the best online marketing techniques is Search Engine Optimization or SEO. The best SEO company is hired by organizations and businesses to make use of this technique in the best possible way. Those who want to promote their business using this technique must be aware of all the dynamics that are associated with […]
For those who haven’t put authorship into use yet, Google’s Webmaster Central bloghas a great post detailing frequently asked questions regarding authorship and its implementation. Authorship serves as a kind of byline in the Google search results. It includes the avatar for the user, which helps make it easy for searchers to easily identify authors they […]
SEO Checklist Complete Guide Infographic.
Search Marketing Expo Search Marketing Expo – SMX – is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series. SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief […]
Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility. In a nutshell, the list includes: porn sites, game sites and big brands […]
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There’s a movement happening in our industry, and many folks are changing their practices and titles from “SEO” to “online marketing, inbound marketing, and/or earned media marketing.” Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today’s game, or […]