Content marketing is becoming more important than ever before. Recent statistics show that B2B companies that uses content generate 67% more leads than those that do not.
While content marketing holds scads of benefits, it also involves some level of work; and finding the right tools to power your content marketing campaigns can make it even more daunting and time-consuming.
So, to help streamline the process, here are 7 helpful SEO tools you can use to improve your content marketing and position your business for growth:
1. Squirrly
Squirrly is a WordPress SEO plugin which lets you do keyword research right in your post editor.
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/squirrly.jpg
If you like to write content that’s both SEO and human-friendly, then this tool is for you. It not only let you optimize content, but also lets you measure the success of the content optimized.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2846__zoneid=100079__cb=cff15d891d__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel1000793″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2846&campaignid=31&zoneid=100079&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=cff15d891d” apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100079″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>This tool helps you find the most relevant keywords for your articles. It also finds keywords used by your competition based on the specific keyword you entered.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2846__zoneid=100079__cb=cff15d891d__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel1000795″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2846&campaignid=31&zoneid=100079&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=cff15d891d” apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100079″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>Squirrly also shows what phrases are trending, useful for writing sharable content.
2. Google Keyword Planner
Google Keyword Planner tool is mainly associated with PPC and SEO , you can also use it to enhance your content marketing strategy.
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/Google-Keyword-Planner.jpg
3. Google Trends
Google Trends shows the popularity of a given search term over time; it shows how often people search for a keyword and where they are searching from.
This tool helps you stay ahead in your keyword research; it helps you see which keywords are best for your content strategy and which region to target.
Google Trends has many search-related features which can be useful for content marketers.
These include:
- Trending searches
- Trending on YouTube
- Top Charts
- Google Correlate
- Explore
These features will help you see where you’re going.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel1000803″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>Google Trends shows a list of related search term after entering a keyword; this makes it a breeze to find new content ideas that people are interested in.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel1000805″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/google-trends.png
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel1000807″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/google-trends2.png
4. Ahrefs Content Explorer
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008010″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>Content Explorer by Ahrefs helps you do just this.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008012″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>This will help you come up with content that will outperform the competition or at least produce similar results.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008014″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>For instance, the screenshot below shows the results for “content marketing.”
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/Ahrefs-Content-Explorer.png
5. Google Analytics
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008017″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>Google Analytics helps you measure the ROI of your content.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008019″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/Google-Analytics.png
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008021″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>You can do this by going to Behavior > Site Content > All Pages.
The result will look something like this:
image: https://appsinuk.com/wp-content/uploads/2015/08/Google-Analytics2-300×135.png
6. Keywordtool.io
Keywordtool.io is a free tool for finding the words that people search for on Google.
image: https://appsinuk.com/wp-content/uploads/2015/08/keywordtool-300×140.png
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008027″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>Even more, Keywordtool.io allows users to export the keyword data to a spreadsheet where they can then examine and further categorize the same.
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008029″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>
image: https://appsinuk.com/wp-content/uploads/2015/08/Keywordtool2-300×149.png
7. QuickSprout
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008031″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>
image: https://appsinuk.com/wp-content/uploads/2015/08/quicksprout-300×147.png
” apd-campid=”31″ apd-clickurl=”http://cdn.firstimpression.io/delivery/ck.php?oaparams=2__bannerid=2845__zoneid=100080__cb=23ea5e8f95__oadest=” apd-contenttype=”html” apd-event=”load” apd-filename=”” apd-height=”280″ apd-id=”apdel10008033″ apd-logurl=”http://cdn.firstimpression.io/delivery/lg.php?bannerid=2845&campaignid=31&zoneid=100080&loc=%2Fcontent-marketing%2Ftop-7-seo-tools-boost-content-marketing-01311870&cb=23ea5e8f95″ apd-options=”{"placementLimitation":1,"inhibitScrollToElement":"1","animate":"1","spacing":2,"maxPlacementOnPage":3,"event":"load","position":"top","paddingtop":0,"paddingbottom":0,"paddingright":0,"paddingleft":0,"node":"div","morestyles":"margin:0px auto 15px auto","mocss":"","wraphtml":"","onDemandDelay":500,"visibilityTime":1000}” apd-type=”static” apd-width=”336″ apd-zoneid=”100080″ appendedad=”true” campaign=”” style=”box-sizing: border-box; font-family: ‘Helvetica Neue’, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;”>Here’s how it’ll look:
image: http://cdn2.business2community.com/wp-content/uploads/2015/08/quicksprout2.png
